Witness History

The Witness History exhibition at Ireland’s General Post Office invites the public to connect with the 1916 Rising—right where it all began. The challenge from An Post (Ireland’s national postal service) was to launch the exhibition in a crowded centenary year, without a heavyweight media budget.

We used what no other brand could: An Post’s street-level presence. Ten of Dublin’s iconic green post boxes were repainted British Royal Red. Each one invited passersby to unlock (via freetext) an immersive Rising story from that exact location—bringing Witness History out of the GPO and onto the streets of Dublin.

Winner of one Gold bell (Innovation and Creative Use of Media) and two Silver bells (Integrated Campaign & Experience/Activation Campaign) at the ICAD awards.