Straight-up copywriting

Pernod Ricard

Airport shopping made slick and seamless with digital. FLYTE let travellers reserve duty-free items and collect them as they passed through security. Designed to make luxury more convenient, the experience combined digital pre-ordering with high-end in-terminal pickup.

I developed the brand’s tone of voice and wrote all the website and platform copy—keeping the language clear, concise, and user-focused, guiding travellers through a first-of-its-kind shopping journey with as little friction as possible.

Ballantine’s

Ballantine's is the number one Scotch whisky in Europe. I wrote for their social media accounts. My job was to develop and evolve their tone and communicate it through the “Stay True. Leave an Impression” line, promoting self-expression and individuality.